It used to be called, of course, “working.” Management and clients didn’t request our attention to be split several ways and to try to do more than one thing at once. Multitasking—which is more accurately task-switching—though, is inefficient and draining.
Research is clear about it. There’s a cost in time and in brain function.
I’ve been going through Note to Self‘s Infomagical series from 2016 the past couple days, and the first challenge is to spend a day only working on one thing at a time. Try it, you’ll probably find, as I did, that you spend a lot of effort thinking about your distracting digital life: social feeds, email, updates, notifications. Doing one thing until it’s done is harder than you might think.