Nike’s never improved on its slogan “Just Do It.™” Despite problems with the ads themselves, conflating average shoe buyers with the ambitions of professional athletes and worker pay—and that’s a lot, I’ll admit—it’s still a phrase that transcends its cynical ad agency origins and corporate manipulations to retain meaning over time.
When you think about the things you want, it doesn’t matter whether or not you inspire yourself with dreams of what your work or life will be like some time in the future. All you have is now to start the one, next thing you need to do for your art and your life. Stripped of sentiment, despair, fear, or any other emotional adornment.
Merely work on your stuff.