The usual state of things as an artist is to be working on something or somethings. If we’re honest with ourselves, the exciting parts, the beginning of projects and their finish, only exist in a brief window relative to everything else. Most of our time is spent between, when process is all there is. As Austin Kleon makes clear, this is how we should be thinking of our work, in general.
What seems endless, sometimes tedious to us can be fascinating from outside. Weirdly, you can sometimes look at your own stuff that way yourself! It’s a way of being kind to yourself by checking yourself out with new eyes, outsider eyes.
It’s about showing how you do your thing, rather than what you did. And you also might create a new sense of excitement among the people who like what you do. They’re in on the secret part of the path, and you’re the person showing them the way. It’s cool to not hide how you do things. Not to mention, it keeps you honest and looking for new ways, and that’s probably necessary in the age of YouTube tutorials and Instagram galleries.