This is another for the double category of “You Already Know How to Do This,” and “It’s Automatic.” Which I find funny, but isn’t useful to anyone else. Unless…
Unless it’s a way to recognize that people who try to sell you “how-to” instruction don’t always—often?—know how to create a system for doing these things. General advice is fine, but it tends to get bogged down in unique details, mainly the ultra-specific “well, here’s how I did it, this one time, anway.”
But systems have drawbacks, and a big one is the shift to someone else’s concept of how to make art. A little of that can be useful. A lot is a recipe to imitate for longer than it takes to learn a new skill.
When we learn to draw, or write stories and essays, or play instruments, or dance, we usually begin by imitating our heroes, copying the thing we love because we suck at the thing and it’s disheartening. But as we get better, we believe in our abilities, and the more seriously we take it, the more we begin to look inside for our own voices and expressions of unique self.
The more that happens, the easier it is to fashion memorable moments, and meaning, and a new voice. What becomes memorable is the connection we make by deeply engaging with ourselves. And because we are more like each other than different beings, those deep resonances automatically draw viewers and listeners in. We don’t have to follow any system or trick.
Opinion it is, but in my experience there’s no shortcut to memorability.