Richard Dawkins conceived the word, and his original concept was a nebulous musing, specifically that it was

[…] a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation.

And I wonder if our ideas and concepts aren’t mostly a collection of these cultural chunks that swirl in consciousness. When we create, perhaps we are reforming bits of the meme stew into new concoctions.

It’s not so much standing on the shoulders of giants as it is feeding on their substantive meals and making tomorrow’s dinner with combination plates of the leftovers. Tomorrow’s artists will be making their own things with pieces of ours.

It’s a short step from there to wondering if the “I” that thinks about these things is itself a self-replicating, seething mass of cultural chunks. If I’m feeling disturbed, I picture it a bit like Tetsuo’s out of control mutations in Akira. But it’s all inside.