NOTE: This post was originally crafted for Jun 13, but I found out later that some electronic mishap or other wiped out most of the text and links leaving only the partial draft unpublished, so I’ve tried as best I can to remake it.
If you haven’t seen The Carters’ (Beyoncé & Jay-Z, after the latter’s surname) new video, “Apeshit,” it’s a wonderful and powerful repurposing of The Louvre for the video. I’ve seen some shade thrown and trash talked about their lack of formal education, but Jay and Bey’ are avid art collectors and clearly know what they’re doing.
There are plenty of breakdowns online about the art and symbolism, but I wanted to point out a couple things I saw that I haven’t seen noted. The video takes place almost entirely within The Louvre, as staid and haughty an institution as exists in the art world. Its unmoving structure, for the most part consisting of neutral and white surfaces, is subverted by movement and color, mostly women of color, at that. Dancing in front of the Coronation of Napoleon by David is defiant, for sure, but also resonates with Beyoncé’s oft-labeled nickname, Queen Bey. She and Jay-Z lay claim to all the cultural heritage of the West, while simultaneously calling out the white-centric focus of canon past. Movement and music are not parts of the art world often celebrated by museums, and here we see a beautiful correction.
There’s lots to notice, particularly the works they chose to highlight, and probably more than can be absorbed in one viewing.
The final scene, too, is stirring, as the two artists join hands in front of the Mona Lisa, in effect declaring themselves “in,” members of the art world as much as any other. It’s a measure of their success and confidence in their considerable abilities that The Carters could rent out The Louvre to make this video. It’s a greater measure that they take pride in showcasing, critically examining, and paralleling the art inside, too.