Sometimes a cheap, pandering title is just the thing to tangent from.
We obsess over stories like nothing else. It’s another essentially human thing. Obsession is good, in moderation. We have to have some measure of it to stick with anything when it gets hard.
Just as it’s hard to watch made up people you care about get killed off on screen, it’s hard to watch your ideas fail to find a firm place to take hold and then fade. But there are always more ideas. If we keep on making them, there will be a few that make it.